Interior- and exteriour paints

for more than 250 Private-Labels

We keep it going – with our paints and the permanent enhancement of our premium products. Whoever decides to work with JONAS Farben for their private label wins a reliable partner, delivering class-leading products which meet all sustainability requirements demanded by customers. The ‘Blue Angel’, ‘Ecolabel’ or ‘TÜV-label’, many JONAS products are certified. Independent inspections by neutral third parties confirm consistent, eco-friendly as well as practical product quality.

Our product range is oriented by the needs of paint wholesalers and professional painting businesses. We listen to feedback and therefore know exactly what our customers need and desire. For these reasons, we assert first places regarding the most important categories product, service and people in the wholesalers’ survey ‘BTH Heimtex’ every year.


Create your own label. We jointly develop your own private label concept as well as a product design that is unique to the market. By corresponding branding, we specifically and actively get your private label off the ground.

Range design

With our large range of premium products: interior and exterior paints, primers, adhesives or structuring plasters, you choose the right products for your private label assortment. According to your corporate identity, we offer differently sized packaging, designs and provide support with product positioning. Labels and indication of legal provisions lie in our responsibility.

Logistics and production

Just in time: you order, we start production within a few hours. Delivery usually happens during the next day already. Our logistics department is responsible for a trouble-free shipping of our products. Good quality pallets combined with tight wrapping lead to a fast and clean storage process.


One of our services are product- and application training courses. We teach yourself and your employees profound and practice-oriented know-how where you can choose your individual focus. If you like, we can organize a factory tour to show you the future of paints in person.

These certificates are transferable to your private label:

o.K. technology® (without preservatives)

The orange-coloured o.K. button guarantees preservative-free products. Since 2019, JONAS primers, adhesives and paints for interior use are consequently manufactured this way. The quality and product characteristics are not changed in any way. This label stands for health- as well as environmental focus of JONAS products.

The European environmental sign – EU Ecolabel

Since 1992, the EU Ecolabel serves as international environmental seal of quality that marks a uniform provision for eco-friendly products and services. The award is assigned for products and services that have lower environmental effects than comparable counterparts. The EU Ecolabel should help end-consumers identify eco-friendly and healthy products.

TÜV SÜD ‘Low emissions, checked for harmful substances and monitored production’

The TÜV SÜD examines and certifies emulsion paints. For a successful award, product samples are reviewed by fixed standards. Furthermore, production facilities are regularly visited and examined and need to comply with the requirements of TÜV SÜD. The underlying standard is the TÜV SÜD industry service examination standard TM-07 ‘dispersion paints’.